WordPress, Wix or Squarespace – Which One Should You Choose?
When you’re ready to build a new website, one of the first questions that comes up is which platform is best? With so many options available today, it can feel overwhelming deciding where to start. Three of the most popular choices are Wix, Squarespace, and WordPress — each with its own strengths, limitations, and ideal use cases.
As a web developer, I’ve worked with all three platforms for clients with a wide range of needs — from small business websites and portfolios to eCommerce stores and complex service-based sites. Here’s a simple breakdown to help you decide which option is right for you.
Wix – The Fastest Way to Get Online
If you’re looking for simplicity and want a good-looking site up and running quickly, Wix is a strong choice. It’s a user-friendly drag-and-drop builder that’s perfect for small businesses, personal portfolios, and service providers who need a clean, functional online presence without the technical hassle.
Pros:
- Easy to use – Intuitive visual editor, no coding needed.
- All-in-one platform – Hosting, domain, and builder in one place.
- Quick setup – Great for getting online fast.
Cons:
- Limited flexibility – Less room for custom development or advanced features.
- Harder to migrate – If you outgrow it, moving your site elsewhere can be tricky.
Best for: Start-ups, small businesses, or anyone who values convenience and speed over deep customisation.
Squarespace – The Designer’s Favourite
Squarespace is known for its modern, polished templates and strong visual appeal. It’s an excellent choice for creative professionals — photographers, designers, or brands that want a stylish and cohesive online identity.
- Beautiful templates – Elegant, minimalist design options that look great out of the box.
- Reliable all-in-one system – Hosting, security, and maintenance are included.
- Built-in marketing tools – Email campaigns, social integrations, and analytics.
Cons:
- Less flexible – Customisation options are limited compared to WordPress.
- Template structure – Adjusting layouts beyond the preset design can be restrictive.
Best for: Visual brands, creatives, or small businesses who want a professional, design-led website with minimal fuss.
WordPress – The Most Flexible & Scalable Platform
If you want full control, long-term scalability, and the ability to customise every aspect of your website, WordPress is the way to go. It’s open-source, which means it can be tailored to just about anything — blogs, business sites, online stores, or even booking systems.
- Fully customisable – From design to functionality, almost anything is possible.
- Endless plugins & themes – Extend your site’s features easily.
- Best for growth – Ideal if you want your website to evolve over time.
Cons:
- Slightly steeper learning curve – More setup and maintenance required.
- Hosting & updates – Needs ongoing management (which I can handle for you).
Best for: Businesses planning to grow, or anyone wanting full ownership and flexibility.
So, Which Platform Should You Choose?
The best platform really depends on your goals and long-term plans:
- Choose WordPress if you want full control, advanced features, and scalability.
- Choose Wix if you want a simple, affordable, and quick solution.
- Choose Squarespace if design aesthetics are your top priority and you prefer an all-in-one system.
No matter which direction you go, I can help you set up, design, and optimise your website to suit your brand and goals — whether that means building from scratch, refining an existing site, or providing ongoing support and updates.
If you’re still unsure which platform fits best, get in touch today — I’ll guide you through the pros and cons based on your specific needs and help you make the right call for your new website.