This is one of those questions that many small business owners are asking themselves in 2023:
The short answer is, yes!
Having your very own website does wonders for a businesses reputation and provides near limitless utility.
“Reputation is a critical part to operating a small upcoming business”
First impressions are so important and there’s few things that provide more security & trust for potential clients more than your very own websites address. Much like the impact of passing out a business card at a network event, a website is the digital version of this.
Trust & reputation is a currency. If a client had to choose between a business that has a digital presence and one that doesn’t they choose the one that does every time.
“Having your own website address compliments & strengthens your social media presence”
A business that already has a strong presence on social media that launches a new website is great way to strengthen your social media presence and offer more info to save yourself and your customers time.
Social media business pages although very very useful often lack the sections and options to provide the key information you need to in a way your business needs to present it. This is where your website comes in, informative short posts can be made on social media with direct links to these key sections onto your website. Using both tools to compliment each other, helping use the traffic you’re already getting on social media to push to key areas on the website to convert a potential customer into a customer.
Leveraging both the website and social media pages is a sure way to increase the traffic both these receive.
“It’s not always what you know it’s who you know”
Nothing grows a business faster than word of mouth through trusted businesses associates. There are a number of ways an online website can help a business with networking.
Many local small businesses that work in similar industries often reach out to one another to provide backlinks to each other. Back links are a way to promote each others business on the others website, it’s a great excuse to reach out to and network. The other benefits of backlinks are businesses appear higher in google’s search results that engage in this.
“Even a small basic website can offer limitless utility affordably, even aiding a business in their production workflow”
In 2023 there’s so many options when it comes to websites and their utility. With a huge range of web platforms and modular features that can be installed to match a businesses needs, it’s really a no brainer.
It’s very affordable to get a website set up with a few specific features, due to the abundance of web platforms and plugin features.
So your business has a job booking CRM system you want to integrate? No problem! Many small businesses operate using CRM systems for job bookings and there’s plugin features that help take care of all that. So having a website with a job submission form that fires straight into your CRM system automatically can be done easily and most importantly affordably.